My Portfolio

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Utilizing tools like Conductor, SEMrush, Google Search Console, and my own AI-driven SEO strategies, I conduct research to understand how users are searching for various topics and products. I collect and analyze data to create comprehensive digital marketing reports for PMMs and executives. 

These reports not only highlight our current standing, wins, and losses but also identify gaps we need to address, assess competitor positions, explore third-party mentions, and uncover partnership opportunities. Additionally, they provide a complete, detailed, step-by-step plan to enhance the user journey and boost overall visibility.

I build digital marketing reports and share them bi-weekly with executive leadership by combining data from sources like Google Search Console, analytics platforms, rank tracking tools, and AI search observations. Utilizing AI-driven SEO strategies, I organize findings into a clear framework that highlights visibility, performance, gaps, and next-step opportunities. 

I analyze trends across organic search, AI-generated results, content marketing, and competitive positioning, then translate that data into practical, executive-friendly reporting that helps teams understand what is working, where visibility is being won or lost, and what actions will drive the biggest impact.

When my organization acquired another company, I led the editorial transformation—not simply transferring pages, but rewriting them for a new audience, product portfolio and search landscape. I strengthened the articles through clearer storytelling, stronger subject-matter depth, improved structure, intentional keyword targeting and AI-search-ready formatting. 

I also built a custom Gemini GEM to apply the same editorial framework across the migration, helping scale production while keeping human review, quality assurance and strong writing at the center of the process.

I created this Reddit AMA speaker handbook by anticipating likely audience questions, organizing them around key Prisma AIRS topics, and developing clear, technically credible response guidance for each. This approach aligns with AI-driven SEO strategies to enhance content marketing efforts. 

I balanced product positioning with Reddit’s community-first expectations, providing speakers with practical talking points, follow-up prompts, and guardrails to build trust without sounding promotional. This ensures that the content resonates with the digital marketing community while adhering to best practices outlined in digital marketing reports.

I also designed a post-AMA strategy for transforming audience insights into SEO/GEO content, social assets, product education, and measurable business value.